Today, as part of the regional programme of the XXVII St. Petersburg International Economic Forum, at the main venue of the St. Petersburg Concert, the Catherine Assembly, experts in the field of culture and art gathered to discuss and share their experience of effective business practices in the digital age. Among the speakers of the business discussion was Zhang Chuhan (China), Chairman of our project partner company “Chinese-Russian Research Association of Experts in Culture and Art Development”. The meeting was attended by Galina Kiseleva, creative director and mentor of our project, Lyudmila Karpova, executive director of the project, Zhang Zehua, member of the expert council of the ‘OPERA & PODIUM’ project for the season 2023/2024, vice-chairman of the Chinese-Russian Research Association of Experts on the Development of Culture and Art. The guests of the meeting discussed the integration of cultural institutions into the digital economy, as well as aspects related to the specifics of business processes in culture in the context of digital transformation.